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Olena Skotarenko

Olena Skotarenko

I graduated with honours from the Kharkiv Institute of Management with a degree in “Marketing”, and the Interregional Academy of Personnel Management with a degree in “Economics and Entrepreneurship”.

I have been engaged in industrial marketing since 2006. I started my career as a marketing expert at ATRAMAT JSC, then I held a position of Head of the Marketing Department. I joined the SPE «LUX-X» (LLC) team in 2011. Currently, I hold a position of the Deputy Marketing Director.

During my time at the company, I conducted a number of marketing studies, which resulted in the launch of several new adhesive lines, and the introduction of new product promotion and sales channels at the enterprise.

I am a regular participant of specialized conferences such as “Innovations in Packaging”, “Drinks of Ukraine”, “Packaging Industry”, “Coatings UA”, “Ukrainian Marketing Forum”. I write articles for the lux-x.com website and a number of specialized periodicals such as “Packaging”, “World of Packaging”, “World of Products”, “Furniture Business” and others.

You can contact me by email: elena@lux-x.com
Link to my Linkedin profile:
https://www.linkedin.com/in/elena-skotarenko-a4939a114/?locale=uk_UA

Marketing Director of the SPE «LUX-X» (LLC)

Author's articles:

15.09.2026
New Solutions for the Packaging Industry: Visit the LUX-X Enterprise Stand at the AGRO2FOOD Exhibition
LUX-X Company invites you to visit our Stand No. 3A-J4 at Agro2Food 2026, the professional B2B exhibition of technologies, equipment, and solutions for the food and agro-processing industries. 📅 Oct...
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03.09.2026
Protect Concrete in Autumn to Avoid Spring Repairs
Autumn is not only a time to sum up the construction season but also a critical period for preparing any concrete and mineral surfaces for winter conditions. Paving tiles, foundations, open balconies...
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28.03.2026
Concrete impregnation agents: their definition, types and purpose
Concrete is one of the most durable construction materials, which is why it is used to construct military and civilian structures, including shelters, industrial, commercial, administrative buildings, infrastructure, warehouses and residential buildings.
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21.01.2026
How to use a hot glue gun
The hot glue gun is a tool used for gluing parts with the help of hot melt glue sticks. The hand-held hot glue gun softens the glue, doses it and applies onto a surface. Such a tool is simple and convenient to use.
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15.09.2025
Polyvinyl acetate emulsion: application areas
PVAc dispersion is polymerized vinyl acetate in water. The widely used PVAc adhesive is produced based on polyvinyl acetate dispersion, plasticizers and other additives. Often PVAc dispersion is called a polyvinyl acetate emulsion.
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03.09.2025
Packaging Trends in the Brewery Industry
The latest packaging trends for breweries filling glass bottles emphasize sustainability, innovation, and efficiency while maintaining product freshness and enhancing visual appeal.
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12.08.2025
How to properly store, apply and dispose of industrial adhesives?
We are frequently asked about the shelf life of our adhesives, since any raw material has its own use and storage warranty period. Today we will tell you about the recommended storage duration, rules of transportation and disposal of our products: synthetic, semi-synthetic, natural dispersion adhesives, PVAc and hot-melt adhesives.
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09.07.2025
Adhesion and possible problems
When bonding any material, regardless of the type of adhesive, the result is important, i.e. the strength of the adhesive line, its resistance to various external influences and its durability. This is due to the adhesive property.
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17.03.2025
Concrete Impregnating Agent: A Guarantee of Reliability and Resistance to Moisture of Civil and Military Structures
Nowadays, civil and military construction cannot do without the building of various defensive structures and fortifications. Their main purpose is to ensure the safety of people and objects, to guarantee the functioning of infrastructure even in extreme conditions, while maintaining its comfortable conditions. That is why concrete is the most important material in civil and military construction.
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